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Details

Widely regarded as one of the most important women in jewelry of our time, Marina Bulgari’s adventurous and ambitious spirit led her to leave her family’s famed Maison in 1976 to launch Marina Bugari. Determined to make her own mark while honoring her family’s nurtured passion and talented heritage, Marina’s unique style is world-renown for its boldness and timelessness.

The challenge

Recreate a high-end environment reflecting Marina Bulgari’s vision to digitally deliver her brand, look and feel, transforming the visitor beyond the computer screen into a virtual journey of Bulgari style and class.<

“ WE MUST DUPLICATE AND IMITATE THE SHOPPING EXPERIENCE YOUR CLIENTS WOULD HAVE IN YOUR EXCLUSIVE NYC SHOWROOM WHILE ABIDING TO THE VISUAL GUIDE ELEMENTS OF THE BRAND ”

- Stanley Vaganov, Founder

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Strategy

Marina Bulgari reached out to us through a referral from a Louis Vuitton campaign. Their request required answering ambitious deadlines through aggressive planning and execution. After a series of discovery meetings, we established the success metrics, timelines and schedule to deliver the project. The entire project taken us about 3 months of work at the end of which we had an engaging and welcoming store filled with amazing photography that told the story of MarinaB as well as showcased their amazing products.

Results.

“We were referred to BeCurious Studio by an external consultant. What started as a need to find an agency to build our shopping platform, grew into a full partnership with the team from BeCurious. Their thoroughness of process, diligence of mapping out success metrics and providing goal driven solutions helped us make informed decisions that elevated not only our brand standards but strategies for future growth. If you are looking for a dynamic, patient and resourceful team for your business we recommend to begin your journey with them.” - Marina B.